{"id":22591,"date":"2013-10-30T17:25:29","date_gmt":"2013-10-30T19:25:29","guid":{"rendered":"http:\/\/www.lpm-blog.com.br\/?p=22591"},"modified":"2013-10-30T17:25:29","modified_gmt":"2013-10-30T19:25:29","slug":"peanuts-garfield-e-a-publicidade","status":"publish","type":"post","link":"https:\/\/www.lpm-blog.com.br\/?p=22591","title":{"rendered":"Peanuts, Garfield e a publicidade"},"content":{"rendered":"<p>Para lan\u00e7ar um novo modelo de carro que era, na verdade, uma varia\u00e7\u00e3o de um modelo j\u00e1 existente e aprovado pelo p\u00fablico, a Volkswagen utilizou os personagens de <a href=\"http:\/\/bit.ly\/peanutslpm\" target=\"_blank\">Peanuts<\/a> e at\u00e9 o gato <a href=\"http:\/\/bit.ly\/garfieldlpm\" target=\"_blank\">Garfield<\/a> para sua campanha de marketing. A ideia era mostrar que o novo carro, chamado Crosspolo, trazia as mesmas funcionalidades e vantagens j\u00e1 conhecidas de seu antecessor, o Polo, s\u00f3 que com um toque mais selvagem. Assim nasceu a campanha &#8220;Just a bit wilder&#8221;:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.lpm-blog.com.br\/wp-content\/uploads\/2013\/10\/volks_schroeder.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-22600\" alt=\"volks_schroeder\" src=\"https:\/\/www.lpm-blog.com.br\/wp-content\/uploads\/2013\/10\/volks_schroeder.jpg\" width=\"385\" height=\"543\" srcset=\"https:\/\/www.lpm-blog.com.br\/wp-content\/uploads\/2013\/10\/volks_schroeder.jpg 642w, https:\/\/www.lpm-blog.com.br\/wp-content\/uploads\/2013\/10\/volks_schroeder-212x300.jpg 212w\" sizes=\"auto, (max-width: 385px) 100vw, 385px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.lpm-blog.com.br\/wp-content\/uploads\/2013\/10\/volks_punk.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-22602\" alt=\"volks_punk\" src=\"https:\/\/www.lpm-blog.com.br\/wp-content\/uploads\/2013\/10\/volks_punk.jpg\" width=\"385\" height=\"543\" srcset=\"https:\/\/www.lpm-blog.com.br\/wp-content\/uploads\/2013\/10\/volks_punk.jpg 642w, https:\/\/www.lpm-blog.com.br\/wp-content\/uploads\/2013\/10\/volks_punk-212x300.jpg 212w\" sizes=\"auto, (max-width: 385px) 100vw, 385px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.lpm-blog.com.br\/wp-content\/uploads\/2013\/10\/volks_garfield.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-22601\" alt=\"volks_garfield\" src=\"https:\/\/www.lpm-blog.com.br\/wp-content\/uploads\/2013\/10\/volks_garfield.jpg\" width=\"378\" height=\"535\" srcset=\"https:\/\/www.lpm-blog.com.br\/wp-content\/uploads\/2013\/10\/volks_garfield.jpg 600w, https:\/\/www.lpm-blog.com.br\/wp-content\/uploads\/2013\/10\/volks_garfield-212x300.jpg 212w\" sizes=\"auto, (max-width: 378px) 100vw, 378px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para lan\u00e7ar um novo modelo de carro que era, na verdade, uma varia\u00e7\u00e3o de um modelo j\u00e1 existente e aprovado pelo p\u00fablico, a Volkswagen utilizou os personagens de Peanuts e at\u00e9 o gato Garfield para sua campanha de marketing. A ideia era mostrar que o novo carro, chamado Crosspolo, trazia as mesmas funcionalidades e vantagens [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[499,64,4836],"class_list":["post-22591","post","type-post","status-publish","format-standard","hentry","category-sem-categoria","tag-garfield","tag-peanuts","tag-volkswagen"],"_links":{"self":[{"href":"https:\/\/www.lpm-blog.com.br\/index.php?rest_route=\/wp\/v2\/posts\/22591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lpm-blog.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lpm-blog.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lpm-blog.com.br\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lpm-blog.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22591"}],"version-history":[{"count":4,"href":"https:\/\/www.lpm-blog.com.br\/index.php?rest_route=\/wp\/v2\/posts\/22591\/revisions"}],"predecessor-version":[{"id":22606,"href":"https:\/\/www.lpm-blog.com.br\/index.php?rest_route=\/wp\/v2\/posts\/22591\/revisions\/22606"}],"wp:attachment":[{"href":"https:\/\/www.lpm-blog.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lpm-blog.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lpm-blog.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}